Social media has for many years been seen as a B2C tool, only useful to consumer brands. However now in 2013, you are likely to find a social media agency dedicated solely to B2B marketing on Twitter and Facebook in almost every city. This is largely because social media for B2B has really taken off over the last 12 to 18 months. But how can you capitalise on this? This article will look at how you can pick the right agency to help get you started off on the right track.
The Extreme Importance of Social Media in Business Today!
Social media... it's all the rage today! It is increasingly becoming a more integral part of people's everyday lives, especially now that people can carry the world in their pockets with cell phones that are Web enabled and have data packages. Since there are now over two billion people -- nearly one-third the entire world's population -- connected via social media, it has become crucial, even critical, for businesses to take advantage of the huge potential given to them by social media.
Why should B2B companies invest in social media?
- 83% of companies invest in social media to create awareness for their brand
- 56% invest in social media to acquire brand evangelists
- 55% of companies invest to increase trust
- 32% invest in social media as an outbound marketing channel
Benefits of Social Media Marketing for B2B companies:
- 85% generating business exposure
- 69% increasing traffic
- 65% providing marketplace insight